The Queen's Diamond Jubilee, marking her 60 year reign, happened June 2nd-5th. The Jubilee used to mark the 75th year of reign, but Queen Victoria withdrew from public life after Albert's death, and they decided to bump it up fifteen years then, and it's been tradition since.
IKEA decided to celebrate with the above marketing—a corgi dog (CORGI DOG OMFG).
Google did what Google does:
Even though I am in America, I am and have always been an anglophile at heart. I must admit I got sucked into this whole thing. My favorite part was still the corgmonsters.